The use of call to action cannot be separated from choosing the right words. So that you know what needs to be done in creating a CTA, learn the five tricks that will be reviewed below.
- Start CTA Sentences with Commands
In order for the reader or potential buyer to do what you want, the call to action sentence used must be clear. One way to do this is to use a command at the beginning of a sentence. Take a look at some examples below to make it clearer:
“Book now and get 20 percent off!
Enter your email address to join!
Find out how in this article!
Subscribe to our Youtube channel!”
If you change the sentence and start with a command, the result will be something like this: “Want to be good at online business? Download our latest ebook at this link”. With such a form of statement, it is guaranteed that more people will be interested in clicking on the link.
- Play with Your Creativity
Creating a CTA is a process that requires creativity. You are required to make a short invitation sentence, but still attract and encourage them to take the action you want.
When you make a call to action, you want your readers to be interested in following it. However, it is your responsibility to make them feel that way. Moreover, many CTA texts are so commonly used that people tend to think that your offer is mediocre.
To overcome this, you need to rack your brain and create new invitations. Instead of using sentences like “Book your tickets now”, you can write “Plan your dream vacation now”.
- Mention the Benefits that Readers/Prospective Customers will Get
Before people who see your call to action agree with the instructions in it, they will definitely think, “What’s in it for me?” In other words, you need to insert the benefits that the target will get from the CTA.
For example, a call to action sentence that is used might read: “Get a discount on your first purchase!”, or “Sign up now and get a guide to creating a website!”
On the other hand, this approach can also be used to emphasize the difference between you and your competitors. For example: “Register now and get effective online business tricks!”
- Create Limited Offer
Have you ever heard the term FOMO? The word is an acronym for fear of missing out, which is a condition in which a person is afraid of missing out on the latest information.
Usually, this term is identified with social media because many users want to always keep up with the latest things. However, FOMO has a slightly different meaning in the world of marketing. In this context, the term means the consumer’s desire not to miss a single offer.
- Use Answer Options
One form of call to action you can try is a popup banner that usually appears after a specified time span. On your blog, for example, you put a popup CTA to offer financial consulting services or a premium ebook on a related topic. Inside the popup are two buttons — the first one reads “Yes”, the second one says “No”.
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